Tony Patella and Pete Searson have been like-minded friends since 1990. Their love for durable goods, their respect for where they came from and who made them is found in their brand. "We are 100% committed to the city of San Francisco and will make our jeans here and only here, forever. This place is the home of blue jean culture as we know it and moving production somewhere else to save a couple of bucks just won't happen. If you know us, you know this to be true..." 2008/09 represented the worst of times for all industries. The global economy suffered and people were redefining their own buying habits. Disposable purchases were now unjustifiable; yet people still needed something to replace what was old and worn…