It started with the desire to make what we couldn’t find a perfectly fitting jean...or perhaps more precisely: to make perfect jeans for our imperfect bodies. In 2009 we set up shop in Nashville, Tennessee in a 1950s service station. We began with the simple hope to sew a perfectly fitting jean for a man and the companion jean for a woman. It was our vision that this gas station would become a destination for lovers of good denim. and the name would be imogene + willie.

Before we officially started imogene + willie, we didn’t know exactly what our fits would be. But as seasoned collectors and lovers of good denim, we had a pretty good idea what we hoped to create. We knew the first fits should be the result of our own understanding...